Look, I completely understand that the ice bucket challenge has been a great way to raise awareness and money for ALS, a disease that needed a lot more awareness shed on it. But I can promise you 90% of these videos are simply done to get some social media attention, and OH MY GOODNESS if one more person shoots a vertical video on their iPhone I'm going to lose it.
Charlie Sheen took things to a new level--he...well, I don't want to spoil it. Just watch the above video. And then unfriend everyone on your timeline who's posting their own.
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